In a recent interview with Fox Business news, BNI Chairman Dr. Ivan Misner pointed out the important aspects of the networking relationship.
Effective networking is about developing relationships. when you have most of the people at an event trying to sell and virtually no one there to buy, you’re crazy if you think the odds are in your favor to “sell” at a networking event.
So why go? You go because networking is more about farming than it is about hunting. It’s about developing relationships with other business professionals. Sometimes you go to a networking event to increase your visibility, sometimes you go to establish further credibility with people you know, and sometimes you may even go to meet a long-time referral partner and do some business and move to profitability. In any case, the true master networkers know that networking events are about moving through the process and not about closing deals.