By Nan Nally-Seif, LCSW, TEP
Rachel Riebling shared these numbers with me:
2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the 5th-12th contact.
I though talking about persistence would be appropriate. A lot of my ideas and comments came from M.Farouk Radwan, MSC’s website 2knowmyself.com/persistence.
“Persistence is not allowing anything to stop you from doing an activity once you start it unless it’s something really severe. It is not stopping because of tiny obstacles.”
“Persistence is going against obstacles and your emotions. it is accomplishing tasks under any condition. Persistence is an acquired skill.”
How to be persistence:
- Continue even if you feel like quitting.
- Keeping your goal in sight. Visualizing your end result and the feeling of accomplishment.
- Practice being persistent with small tasks, so when you’re face with bigger challenges, you have already had the practice.
- Be flexible. Avoid repeating a method if it has been unsuccessful in getting what you want.
- Be confident you can do it, even if it means “acting as if…”
People who are successful in business feel badly and are sad and disappointed when they face a failure or rejection, but they keep on going. The thing that makes them successful is the fact that they keep on trying. They are persistent.
Question of the week
How could you increase your persistence in business?