Posted by on Aug 14, 2012 in Education

BNI Educational Topic –     Effective Communication                 8/14/12

By Nan Nally-Seif, LCSW, TEP

Today’s topic is effective communication. Some of the following information came from

Good communication: 1) informs 2) persuades and 3) builds good will

Definition of communication:  The process of conveying or transmitting a message from one person to another. 

The four parts of the communication process are the:

1)  Sender – the person who sends the message.

2)  Receiver – the person who actively listens to the message.

3)  Message – what is said.

4)  Channel – how communication is sent, ex: in person, electronically.


An important point to remember in effective communication is that the sender should always solicit feedback from the receiver.  This helps the sender know if the receiver has listened actively to what has been sent and has received the message correctly.

Guidelines of Effective Communication:

1) Have clarity of purpose.  It is important to plan what is going to be said.

2) Focus on needs of the receiver. What is said should be of value to the receiver. If the sender is aware of receiver’s needs, the receiver will be more receptive to the message.

3) Engage in active listening. Active listening is not “turning off” or focusing on how you want to respond while a person is sending a message. This type of listening should be used by both the sender and receiver.

4) Controlling emotions is vital to effective communication. One needs to create a positive and respectful atmosphere in your dialogue.

5) In effective communication be aware of your tone of voice and your choice of language. The way in which something is said, is critical to effective communication.

6) The sender should be aware of his/her own assumptions. The sender should base the communication on facts and not what he/she thinks is correct.

7) Be aware of social and cultural background of the receiver. If not done the receiver could find the message offensive.

8) There is a need to avoid ambiguity in your messages as well as a need to be clear and concise. It’s important to avoid unclear language and unnecessary details. However, one needs to include the necessary facts and details so receiver gets the complete message.

        Effective communication does not just happen. Effective communication needs effort.


Question of the week: What do you need to work on to improve your communication?