“Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it.” ~Goethe
Boldness has genius, power, and magic in it.
John Paul DeJoria was born in 1944 to poor immigrant parents in Los Angeles. His parents divorced when he was two years old and by nine he was selling Christmas cards to help support the family.
When his single mother could no longer support her two sons, they were sent to foster care. In high school, he was a member of a street gang and was told by a math teacher that he would never succeed at anything in life.
After high school and spending two years in the Navy, he struggled to find direction in his life. He bounced from one job to the next struggling to make ends meet, often turning in bottles and cans to help support himself.
In 1966, his wife took all their money, and left him, alone, with their two-year-old son. He found himself homeless for the first time.
In 1980, he and a friend spent their last $700 to start a business. They found an investor willing to invest half a million dollars but on the day the money was supposed to arrive, it didn’t. The money never arrived. So John Paul found himself homeless once again and living out of his car.
The universe had dealt John Paul a terrible hand. Most people would give up. Curse the hand that fate had dealt. Not John Paul.
He went door-to-door selling his product while living out of his car. The company did well. Very well. And in 1989 he started a second company. And that company did well too. Very well.
John Paul DeJoria is not living out of his car anymore. Today, he is worth $2.8 billion dollars.
You may be familiar with John Paul Dejoria’s companies: Paul Mitchell Systems and Patron Tequila.
Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it.