BNI Educational Topic – Being a better Networker 7/31/12
Many people have written about being a better networker. On her website
businessknowledge.com, Stephanie Speisman talks about networking as being:
1) Genuine 2) Authentic 3) Building trust 4) Seeing how you can help others
It is always important to think about your goal when attending a particular networking event.
Being prepared with open-ended questions is important.
These are questions which focus on who, what, where, when, and how.
Open ended questions.
1. Open the discussion
2. Shows listeners that you are interested in them.
Value added advice
Another tip is from Dr. Ivan Miesner from his website, businessworking.com (2/24/11)
He talks about giving “value added advice” when networking. This is 1) polite,
2) helpful information 3) provided out of genuine concern for another person.
He gives an example of a real estate person at a networking event talking to someone he/she does not know:
“I know you are not in the market for a new home now, but 1) when you are ready, 2) I highly recommend this section of the city. 3) A lot of my clients there are seeing their homes appreciate by 10% and 4) I heard they are building another middle school.”
This type of “value added advice”
1) demonstrates your expertise so your new contact will remember you when ready to move.
2) This type of response also builds support and begins to create trust.
3) It gives a snap shot of how it would be to do business with you.
* Being a powerful resource for others, keeps you visible and in turn builds your business.