Education Coordinator: Nan Nally-Seif, LCSW, TEP
The follow ideas and information came from an article “Successful Networking: Mastering Your 60 Second Commercials” http://www.followupsuccess.com/2008/10/03/successful-networking-mastering-your-60-second-commercial/
Preparing to write a 60 second commercial can be challenging. Here are a few ideas to guide you in this process.
A great 60 second commercial requires:
1) that you be specific – “Specific is Terrific”
2) Ask for referrals
How do you do a 60 second commercial?
1) The more you can break down your business into small parts and talk about those individual pieces, the better your commercial will be.
2) “Show and tell” is a very effective method. Example, a graphic designer showed customers a series of drawings depicted from the first mock up to the final version. This method of “show and tell” added a wow factor to the commercial.
It is easier for people to visualize what you are saying with show and tell.
Heather R. Huhman presents the following questions that should be included while developing a 60 second commercial (How to Write Your 60 Second Commercial – http://katetheprofessional.wordpress.com/2012/03/06/your-60-second-commercial/)
- Who are you?
- What are you seeking?
- What can you offer?
- Request Action
- Put it together
- Keep it simple
From the Successful Networking article mentioned above, the following parts of a successful 60 second commercial are outlined:
Part 1. Include your name, your company name and what you do.
Part 2. Briefly describe the product or services you offer.
Part 3. What will the product or service you are offering do for the customer? Why would they buy this product or service?
Part 4. Be very specific about what type of referrals you are looking for today. An example is a plumber who asks people to listen for people complaining about lack of hot water.
Part 5. Repeat your name, the company name and tag line
- Be specific
- “Show and tell”
- Keep it simple
Question of the week
How can you improve 60 second commercial?